Being influenced by easily accessible information, such as media reports, which can skew perceptions and decision-making.
Seeking and favoring information that confirms existing beliefs, potentially leading to closed-mindedness.
Favoring the positive results over negative or inconclusive ones, leading to an incomplete representation of the data.
Adjusting one's beliefs or actions to align with the majority or prevailing social norms.
Prioritizing experiences based on their peak emotional intensity and how they ended, influencing our overall perceptions.
Serial Position Effect
Remembering the first and last items in a list better than the ones in the middle.
Unintentional bias in algorithms or artificial intelligence systems, leading to discriminatory outcomes.
Mental Contamination Effect
Being influenced by irrelevant or unwanted thoughts, affecting decision-making or behavior.
Research bias due to over-reliance on data from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) populations.
Overestimating the extent to which others share our opinions or beliefs.
Remembering incomplete or interrupted tasks more than completed ones.
Feeling overwhelmed and unable to make decisions when presented with too many options.
Drawing conclusions based on the surviving subjects or objects, neglecting those that didn't make it through a selection process.
Interpreting information based on personal experiences and expectations, leading to distorted judgments.
Evaluating something based on its differences from a previous or adjacent stimulus.
Being unable to see an object's alternative uses beyond its conventional function.
Giving disproportionate attention to stimuli that stand out.
Illusion of Control
Overestimating one's ability to control events or outcomes.
Figure/Ground Subliminal Bias
Perceiving hidden or subliminal images or messages that may not actually exist.
Giving more weight to negative experiences or information than positive ones.
Developing a preference for something simply because it's familiar.
Illusory Truth Effect
Believing information to be true merely because of its repeated exposure.
The more options are presented, the longer it takes to make a decision.
Creating overly simplified and coherent stories to explain complex events or phenomena.
Overestimating one's competence or knowledge while underestimating the abilities of others.
Favoring individuals or groups that belong to one's own social or cultural group.
The Halo Effect
Forming a general positive impression of a person based on one outstanding trait or characteristic.
Attributing successes to personal qualities and failures to external factors.
Being more influenced by negatively presented information than positive or neutral information.
Herd Mentality Bias
Adopting the opinions or behaviors of a larger group without critical evaluation.
Social Comparison Bias
Evaluating oneself by comparing to others, which can impact self-esteem and self-worth.
Favoring or showing more positive attitudes towards individuals who are similar to oneself.
Relying heavily on initial information when making decisions, even if it's irrelevant or misleading.
Favoring options that one has chosen in the past, even if better alternatives exist.
Preferring to avoid losses rather than acquiring equivalent gains.
Valuing items or opportunities more when they are perceived to be scarce or limited.
End of History Illusion
Underestimating personal change and growth, believing that our current selves will remain largely unchanged in the future.
Fundamental Attribution Error
Tendency to overemphasize personality-based explanations for others' behavior, ignoring situational factors.
Seeing past events as more predictable than they actually were, after knowing the outcome.
Preferring immediate rewards over larger, delayed rewards, even if the latter is more beneficial in the long run.