Avoid pleasure overstimulation to prevent the onset of pain, addiction and impulsivity.
Avoid manipulating emotions by creating urgency through envy, conformity, elitism and money.
Avoid urgency through provocative copy for those with anxiety disorders.
Avoid unnecessary pressure by providing guidance along the journey and being transparent.
Manage expectations upfront and avoid distracting surprises that break concentration.
Build equity and avoid zero-sum interactions for short term gains.
Avoid enabling destructive habits and monitor wellbeing.
Avoid comparison between the user and elites, especially with female users.
Avoid alienating users through FOMO and polarization.
Avoid outrage and division for engagement.
Values & Boundaries
Guard the user's self esteem and identity.
Eliminate misinformation, hypocrisy, bots, fake news and strive for transparency.
Avoid distorting reality through survivorship.
Avoid harmful time-sucking, non-productive experiences.