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Illusive Design Pattern
Generating fake user data for engagement.
- Companies like Reddit deceive their users and use fake content and fake users, including bots to avoid their community from being a ghost town at the early stage. Startups design fake checkout pages that lead to a dead end to gauge interest in a product or service.
- Products like Tinder using fake profiles to lure men for the tipping point (network effects).
- Artificial replies to messages such as email templates.
- Using fake job ads that are never intended to be filled.
- Confirmation Bias
- Conformity Bias
- Mere-exposure Effect
- Framing Bias
- Affinity Bias
- Exclusion: Provides a fake sense of being a part of a community.
- Trust: Loss of trust from impersonation.
- Champion: Don't be a hypocrite, use the product you build.
- Warmness: Avoid the cold start problem with the fake start solution.
- Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
Don Norman Principles
Jakob Nielson Principles
- Match Real World: Lack of transparency is considered to be a form of deception.