Enabling miss-clicks and preventing continual visual scanning by injecting ads for profit.
Apps such as Google, Twitter and Quora contain content listed in a feed. Some of the content are ads however it’s hard to gauge which one is which as the ads are near identical to the content. This leads to miss-clicks and prevents the user from habitually ignoring the ads. The ad contains sponsored text that is small and inaccessible.
- Framing Bias
- Salient Bias
- Stress: Hard to find the information that was sought after.
- Flow: Breaks the ability to scan information.
- Trust: Appears intentional as it’s a well established company.
- Jumping to Conclusions e.g. Did I do something wrong?
- Personalization e.g. Why can’t I filter this information out?
- Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
- Continuation: The content is mixed with ads which breaks readability.
- Low Contrast: Text color used is inaccessible. Gray is used as it’s the only color that doesn’t have saturation.
- Color and Space: The text is made a low priority as it’s small or positioned at the bottom.
Don Norman Principles
- Visibility: Text is inaccessible.
Jakob Nielson Principles
- Consistency & Standards: Causes confusion with subtle colors and placement.