Illusive Design Pattern

Minimizing


The terms of service is placed after the call to action and the size is inaccessible.

Description

Making it easy to skip the boring yet important information for adoption.

Example

Privacy is an important topic and the user’s rights are hidden under legal jargon, inaccessible small print and placed in a location that makes it hard to view. Users sign up for a product and their mental model revolves around the features and not the wall of text so they are less likely to read it.

Post-AI Altruheuristics

Biases
  • Salient Bias
  • Sunk Cost Fallacy
  • Hyperbolic Discounting
Biology
  • Dopamine: Reading long legal text is unenjoyable.
  • Flow: The T&Cs are displayed during sign up and being asked to read long text.
CBT Distortions

None.

Circ's Principles
  • Calmness: Provide all information required upfront before the journey.
  • Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
Mental Health

None.

Pre-AI Heuristics

Dark Patterns

None.

Gestalt

None.

Graphic Design

None.

Don Norman Principles
  • Hierarchy: The link to T&Cs tend to be smaller reducing it’s prominence.
Jakob Nielson Principles

None.