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Illusive Design Pattern
Spamva
Description
Mixing the interface with freemium and premium interactions for conversion.
Example
Apps like Canva mix their interface with inaccessible premium features lacking strong distinction with the free features.
Post-AI Altruheuristics
Biases
- Anchoring Bias
- Framing Bias
- Priming
Biology
- Flow: Hard to carry out workflow when wrong buttons are selected.
- Stress: Frustration when wrong actions are selected.
CBT Distortions
- Personalization e.g. Why do I keep choosing the option?
- Shoulds e.g. I should not be making this mistake.
Circ's Principles
- Declutter: Avoid spamming the interface with freemium and premium interactions.
Mental Health
None.
Pre-AI Heuristics
Dark Patterns
None.
Gestalt
- Continuation: Mix of free and premium is inconsistent.
Graphic Design
- Proximity: Free and premium features too close to each other.
Don Norman Principles
- Signifier: Too subtle as interface is scannable and elements are stored in memory.
Jakob Nielson Principles
- Consistency: Mix causes confusion.
- Error Prevention: Easy to click on wrong action.