The ad looks very similar to a regular post. The ad text is small and inaccessible.
Description
Enabling miss-clicks and preventing continual visual scanning by injecting ads for profit.
Example
Apps such as Google, Twitter and Quora contain content listed in a feed. Some of the content are ads however it’s hard to gauge which one is which as the ads are near identical to the content. This leads to miss-clicks and prevents the user from habitually ignoring the ads. The ad contains sponsored text that is small and inaccessible.
Post-AI Altruheuristics
Biases
Framing Bias
Salient Bias
Biology
Stress: Hard to find the information that was sought after.
Flow: Breaks the ability to scan information.
Trust: Appears intentional as it’s a well established company.
CBT Distortions
Jumping to Conclusions e.g. Did I do something wrong?
Personalization e.g. Why can’t I filter this information out?
Circ's Principles
Transparency: Reduce anxiety by removing uncertainty and explaining algorithm updates.
Mental Health
None.
Pre-AI Heuristics
Dark Patterns
None.
Gestalt
Continuation: The content is mixed with ads which breaks readability.
Graphic Design
Low Contrast: Text color used is inaccessible. Gray is used as it’s the only color that doesn’t have saturation.
Color and Space: The text is made a low priority as it’s small or positioned at the bottom.
Don Norman Principles
Visibility: Text is inaccessible.
Jakob Nielson Principles
Consistency & Standards: Causes confusion with subtle colors and placement.
